With affordable housing among the key manifesto points for electoral candidates in a multitude of locations, it seems achieving this goal remains a key focal point in various areas. This may be due to how it impacts the quality of life for the public, as having ownership of a house may lead to more fruitful opportunities, both economically and occupationally. As such, Theresa May recently outlined her intentions to overhaul the current National Planning Policy Framework in order to adhere to this ideology, and ensure affordable homes may be attainable for the masses. Considering Housing Secretary Sajid David originally outlined this, it seems a wide array of influencers may be lending their support to the campaign, with this ultimately ensuring credibility may be attained. Therefore, the pledge may be increasingly realistic, and whilst it’s implementation remains to occur, bringing the matter to the forefront may reassure the public it remains an important objective.
Considering the Prime Minister might be aiming to cement her position as leader, with this ultimately contributing to her negotiating capabilities both domestically and internationally, appealing to the masses may be increasingly important. As such, she seemingly aims to publicly showcase her intentions, and ensure these pledges remain easily accessible in order to be received by the masses. Furthermore, in intending to implement up to 80 proposals, she may be considering a wide array of areas, and ensuring the entirety of the country may be considered. This seems a key contributor behind her quest to directly correlate planning policy framework with market prices, as it may ensure the various circumstances around England may be accounted for. Therefore, she may be reacting to the current climate and showing her understanding of areas including outside of her constituency, perhaps enabling her to resonate with a wider degree of the population. Labour may also be motivated by their rivals’ pledge, with their vocal declarations surrounding their plan to build affordable housing perhaps influencing the Conservatives into their decision. With the debate around Grenfell ongoing, and with people perhaps therefore seeking reassurances surrounding living situations, Labour may also be highlighting their ability to resonate with the population, with the plaudits Corbyn attained during the aftermath of Grenfell perhaps reiterating this. In addition, with their increase of seats perhaps attributed to the influx of young voters, and with them potentially correlating with first-time buyers, Labour may also be striving to represent this demographic successfully.
Whilst the impact on the housing market may, therefore, be at the forefront of focus, it may also be important to consider the employment opportunities, which may arise as a result of the plan. Builders may be provided with an influx of site opportunities as the necessity for houses intensifies and, with this perhaps leading to monetary incentives, they may be more willing to lend their support. It may also impact the masses, as having a home may be a key aspect of attaining a job, simultaneously enabling those to live more locally to their employment. Thus, the standard of living may be increased, and with these jobs potentially resulting in increased money available for the public, and with this in turn placed back into the economy, the dividends seem noteworthy.
With May utilising the Andrew Marr Show to vocalise her intentions, she may have achieved a wide reach, with the programme possessing the status of a recognisable and established political broadcast on a channel available to the masses. In doing so, she may have highlighted her willingness to be received by the public, and with her party previously altering stamp duty laws, her adaptability may be prominent. Yet, whilst the situation may be utilised for political gain, the ultimate victors may be the public, with more houses, occupational opportunities and a potential resolution to those living on the street all contributing to increased cohesion. Therefore, the public may be benefiting from utilising their vote, with candidates innovating in their respective areas, thus influencing further generations to act similarly to produce change.
Why might providing an influx of houses entice a wider array of people to vote for the Conservative Government?