July may be the start of the summer holiday for many Parisians and it also marks France’s national day. From Bastille Day celebrations to open-air cinema, summer in Paris aims to be brimming with captivating events. The French national day is celebrated on July 14th with a military parade down the Champs-Élysées and a fireworks display at night around the Eiffel Tower.
From mid-July to mid-August, Cinéma en plein air festival presents movies from around the world, from blockbusters to art films at the Parc de la Villette. Around the same timeframe, Paris is hosting the Quartier d’Été Festival, also known as the Paris Summer Arts Festival, showcasing dance ensembles, theatrical acts and circus performances.
The annual event Paris Plages aims to provide some of the roads along the river Seine with a temporary beach resort vibe complete with sandboxes, a floating pool, live music and sport events, where visitors may rent umbrellas and deck chairs to soak up the sun.
After hosting the final of the EURO 2016 football championship, Paris aims to welcome the cyclists competing in the Tour de France. On July 24th, the cyclists are preparing to race on the streets of Paris for the grand finale at the finish line on the Champs Elysées.
From landmarks and art museums to cobbled streets and corner cafés, Paris seems to offer a mosaic of entertainment options. Paris is home to one of the most visited art museums in the world, the Louvre, as well as the Musée d’Orsay, esteemed for its collection of French Impressionist art, and the Musée National d’Art Moderne, a museum of modern and contemporary art. Notable architectural landmarks of Paris include Notre Dame Cathedral, the Sainte-Chapelle, the Eiffel Tower, and the Basilica of Sacré-Cœur on Montmartre. Paris may also be known for its fashion, particularly the twice-yearly Paris Fashion Week, and for its haute cuisine, and three-star restaurants. Most of France’s major universities and grandes écoles are located in Paris, as are some of France’s major newspapers, including Le Monde, Le Figaro, and Libération.
On 6th July 2016, Manuel Valls, the French Prime Minister, attended the International Financial Forum organised by Paris EUROPLACE, which is in charge of promoting and developing the Paris financial marketplace. In his speech, the Prime Minister mentioned the French capital’s many advantages and the lengths to which the government may boost wealth creation and innovation in France. The Prime Minister announced new tax breaks for people and companies aiming to relocate to France: “We also want our regime for impatriates (third-party nationals posted to France for business purposes) to become the most favourable in Europe. This regime will now be applicable for the first eight years, up from five currently, and the impatriation bonus will be exempt from income tax”. Paris aims to step up its efforts to attract technology companies, start-ups and economy jobs, which may contribute to the city’s development over the long term. The Prime Minister concluded by saying: “In a word, this may be the best time to come to France”. In the context of the British vote to leave the European Union, the French government’s move seems to be a clear reflection of the saying: “when a door closes, a window opens”.
With Paris now aiming to become Europe’s business capital, which may translate into new international clientele for the tourism sector, it may be vital to create effective policies to attract regular new events and develop the existing ones. While the city may be well positioned as an international cultural destination, a new age of marketing, combining French know-how and individual expertise, may need to better structure and promote what Paris has to offer to meet the expectations of international leisure as well as business visitors.
How may Paris step up its efforts to attract future expats?