Brighton Fashion Week: Platform for emerging designers

By | Art & Design
Courtesy of Artur Drazkowski

Brighton Fashion Week begins the SS14 season with an array of events and emerging talent who will debut their collections. From the 13th-16th   June 2013, the coastal city of Brighton will transform into a fashion Mecca hosting fashion week for 45 innovative designers.

Jess Eaton's Roadkill Couture Collection. Courtesy of Brighton Fashion Week

Jess Eaton’s Roadkill Couture Collection.
Credit Artur Drazkowski

 The return of the anticipated Zeitgeist show will display a range of classic, sleek designs, as well as more elaborate and inventive ones. Jess Eaton, who made headlines with her bespoke RoadKill Couture line, will return to highlight the Zeitgeist show. Other designers expected to display their looks are East London based designer, Francis O’Leary, who will showcase her new collection, reflective of the obsession surrounding perfection and South Korean born designer, Hyung Tae Kim.

New to Brighton Fashion Week, will be the Sustain show dedicated to showing designs by artists looking to take an environmentally conscious and sustainable approach to fashion. As the topic becomes more popular and the practice is more prevalent in the fashion industry, many designers are embracing this new curve in the fashion world. BFW intends to show how Eco-fashion is taking off and is just as chic as other means of fashion production.

Also featured at Brighton Fashion Week is the ShowReel Catwalk show. This show gives room to the limitless avenues of creativity displayed by costume designers as they transform the catwalk into the setting for extravagant theatrical conceptions and characters.

BFW gives room for designers wanting to display their more eccentric looks to classic, modern styles. It takes new designers and gives them room to grow, nurturing their talents and encouraging their creative expressions.

Jess Eaton's Roadkill Couture Collection. Courtesy of Brighton Fashion Week.

Jess Eaton’s Roadkill Couture Collection.
Courtesy of Create Studios.

“I was unknown in the UK but Brighton Fashion Week took a leap of faith and offered me aplatform to show my ‘Trashion Show’,” Jess Eaton of Roadkill Couture said in a testimonial of BFW.

“It was a roaring success; the production was slick and professional and we received a standing ovation. Brighton Fashion Week is a tight, professional company, the whole team is a delight to work with and I look forward to many years of exciting collaborations.”

In addition to the anticipated BFW lineup, it will also showcase a variety of events and activities available to show-goers. BFW will collaborate with Brighton in celebration of People’s Day reinforcing the ideals of encouraging and supporting the community with their Style Zone, which will feature engaging installations and opportunities to purchase designer clothing.

For more information on Brighton Fashion Week visit http://www.brightonfashionweek.com/.

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