British TV presenter and model Alexa Chung has teamed up with what may be described as ‘Fashion Bible’ British Vogue for a new series of the Future of Fashion however this time it is set in a different city, it goes stateside in the Big Apple.
The aim of this series is to offer an insight of what it is like to work within the fashion industry and to discuss what careers and opportunities might be relevant and may be occupied within the Fashion world.This is the second series of the programme with the first one being set in London and having receivedsolid feedback from Vogue subscribers and viewers of the series often leaving keen comments on the British Vogue YouTube channel.
Alexa Chung has modelled since the age of 15 whichmight mean she already has a solid grasp of the world she has been involved in for so many years. From her modelling years, her career evolving from being a model for brands such as Urban Outfitters or New Look to starting a TV presenter career hosting many shows with the likes of T4 in England or MTV when she made her big move to New York City in 2009.
She has developed a relationship with British Vogue and is now a Contributing Editor which all makes sense and explains why the Vogue teamchose to team up with her for these 2 series. The first series was slightly different to the new one with it focusing on jobs, scholarships and internships within the industry and as Alexa Chung points out in the beginning of the first episode whilst walking the streets of famous London neighbourhood Covent Garden, she wanted to celebrate the ‘hard-working and creative people’ involved within the fashion world who she describes as people who ‘take their jobs very seriously’ and wanted to ‘address the unproductive stereotypes’ which she points out to be often encountered in the world of fashion.
In this first series she was offered to interview many designers with the likes of Christopher Kane as well as Olivier Rousteing, head designer of haute couture fashion house Balmain leading to become more aware of what goes on behind the scenes of influential fashion houses.
On the other hand, Series 2 may be slightly different to the first one in the sense Alexa Chung and her camera crew travelled all the way to the United States. This may also allow a better understanding about starting a business, how it all works and how any degree at University far from specialisedin fashion may be beneficial and useful within the world of fashion.
In the beginning of series 2, Alexa Chung describes how ‘high-octane’ and vibrant New York City is and how it may offer opportunities funnily saying “if you are able to make it there, you are able to make it anywhere.” ‘How to run a business’ is where series 2, episode 1 takes individuals with British TV presenter interviewing Kenzo’sHumberto Leon as well as Carol Lim for the retail side of a business and Joseph Altuzarra and CEO KarisDurmer for the merchandising side of a business.
To find out more about the programme, go to British Vogue’s YouTube channel and if you’re interested further then subscribe to keep on track with the latest episodes and news on fashion. Alexa Chung aims to be answering any questions about fashion on the 19th of March with a livestream on the British Vogue YouTube channel.
What are the productive aspects of the fashion industry?