On Thursday June 23rd, UK voted to leave the European Union. The UK has been a member of the EU since 1973. The EU referendum results were followed by currency movements, which may have connotations for the travel industry. An innovative exchange rate may open the possibility of an increased number of foreign tourists visiting the UK this year. It may also imply some Britons may prefer a vacation in the UK rather than travelling abroad.
According to the UK’s Office for National Statistics, the British tourism industry has been growing progressively since 2010 and expenditure by overseas tourists was £22.07bn in 2015, a 1 per cent rise from 2014. This growth may continue to rise provided the UK may be able to efficiently promote its tourist attractions and to meet what may seem to be an increasing interest in inbound travel.
One of the world’s major capital cities, London has a rich history reflected by its traditions and iconic landmarks, such as Tower Bridge, Buckingham Palace, Big Ben, the Tower of London, Kensington Palace, Portobello Road. Unique features such as the London cabs, Victorian architecture, red telephone boxes and Royal guardsmen in red coats seem to offer a distinctive allure to the city. World-class cultural events and shopping combined with a variety of dining opportunities and a truly diverse population may also add value to the city’s profile. With a rich events calendar all year round, London may come across as a city for every age and every season.
The year 2016 marks Queen Elizabeth’s 90th birthday. The Queen of England is the longest reigning British monarch and her birthday was marked with pomp, pageantry and celebrations around Britain from April through June.
Visitors to London may enjoy two weeks of first-class tennis at Wimbledon, one of four annual Grand Slam tennis tournaments held around the world. The Wimbledon Tennis Championship is open from June 27th to July 10th. Wimbledon is the first tennis tournament in the world and is widely considered the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. Games are played on the original playing surface, grass, and there’s a white-only dress code for players. The tournament attracts around 500,000 spectators and millions of television viewers worldwide.
Western Europe’s tallest building, the Shard is a 95-storey skyscraper in Southwark, London, and offers 360-degree views of the city from its 72nd floor Skydeck. On a clear day, visitors may enjoy glorious views across London which come with a floral twist this summer; the event Height of Summer at The View from The Shard marks the Year of The English Garden by creating London’s tallest garden. Visitors may nestle among the colourful British plants, enjoy a traditional British dessert such a strawberries and cream or a summer cocktail, while taking in the panoramic views.
Considering the recent fluctuations of the currency value, it may be more affordable for foreign tourists to visit or book a vacation in the UK now. Hotels and event companies aim to attract more international visitors, as well as stay at home Brits. The UK’s tourism industry may benefit from the pound value flow in the wake of the EU referendum if the UK ensures it aims to continue to attract visitors from around the world. During a time of change for the UK, the international visitors may become the country’s best ambassadors abroad and may further influence friends, family and colleagues of their perception of the nation.
How may the UK improve its travel industry in 2016?