The name Sherlock Holmes might have become something of a household name in recent years. Since the publication of “A Study in Scarlet” the first Holmes novel, multiple different reimaginings seemed to have occurred aiming to bring the unique Mr Holmes and his side kick Dr Watson to life. In the last few years, many may recognise the detective and company from the BBC One, modernistic version of events, the television show aptly named “Sherlock”.
Since the show’s beginning in 2010 it has completed three full seasons, all of which gained multiple Primetime Emmy Awards and BAFTA awards. In more recent news, BBC One has now released the full trailer for the Sherlock Christmas special of 2015, maybe inciting a vast amount of interest within the press and the fandom.
The full trailer gains more views by the second ,the pre trailer preview was uploaded to the BBC One YouTube page on the 7th October and has now gained over a million views.Sherlock Holmes stories might always have been considered popular in the different forms which they have been translated to. It may be possible the success of this specific series is based on a deep rooted Sherlock Holmes culture many generations have grown up with.
From the full trailer, the public may assume that the Christmas special may be set in the Victorian era of London as opposed to the modern setting they might be accustomed to. This may be something which interests fan and motivates new thoughts on what the episode may entail. The name of the episode is ‘The Abominable Bride’ which might hint at the new narrative and engage new audiences to join the Sherlock fandom; enhancing entertainment experiences for more people.
BBC’s website states the Christmas special might be aired on the 1st January 2016 , by giving the episode a specific release date, fans have a specific time to look forward to. The closer it gets to the date, fans may gradually increase their interest and result in healthy viewer ratings for the show. This in turn might encourage Sherlock producers to create more special occasion episodes for the show, allowing more and more people to enjoy the series.
Healthy viewer ratings may benefit the talent involved in the show, for example lead actor Benedict Cumberbatch, by helping their careers and encouraging their own specific fandoms. Furthermore, Christmas specials like these might help the public and the media uphold interest in the show itself within the intermediate period between each series. This may well help retrieve viewers and re-establish their place in the television market for when the next full season starts.
Seeing the widespread popularity of Sherlock’s full trailer, other television show bosses might consider the release of their own Christmas special trailers, it might educate them on the professional standard their trailer needs to be to incite the audience’s interest. By improving the standard of their own trailers, their shows might benefit from a higher viewership, inciting new people to watch their shows. Consequently, more people may have their minds broadened and their entertainment options expanded.
Christmas specials may be a part of family Christmas enjoyment for many years now, they might often be central to the entertainment experienced throughout the holiday seasons. Specials like Sherlock’s may bring families together in a productive way, to build memories and reconnect through mutual appreciation for the shows.
Furthermore, Christmas might be considered a time for joy, love and happiness, something which might often be echoed in the entertainment platforms of the holiday, therefore spreading the word which might encourage the public to participate in these productive ideals.
How might the Sherlock trailer incite new fans to join the Sherlock fandom?