Olympic gold medal-winning heptathlete Denise Lewis has taken the opportunity to write for the Women in Sport magazine to provide a platform for female athletes to tell their untold stories.
The Olympic co-presenter was keen to get on board in the wake of a successful year for women in sport.
“I’m proud to be a part of this exciting new magazine,” said Lewis.” “It will be a pleasure to share my opinions and love for the world of sport and I can’t wait to get started.”
With Denise Lewis being a regular presenter on the Olympics and most other athletics live on BBC, she is bound to bring a big readership to the new magazine.
The London 2012 Olympics have acted as a springboard for coverage of women’s sport with BT Sport showing the Women Super League live, and Sky Sports showing the triumphant England women in the Ashes.
Another female athlete turned presented, Clare Balding, also has her own show on BT Sport and is growing week by week in viewing figures and jumped up by more than 10% in week two.
Freelance journalist Natasha Henry is the architect of the magazine and has assembled a team of writers, videographers and photographers with the first edition going on sale on the 24th October.
Henry admitted to being a childhood fan of Denise Lewis and spoke of how glad she is to have the Olympic gold-medalist on board.
“Everyone at WiS is excited to be working with such a sporting icon and we are looking forward to reading her columns as much as our readers are,” Henry said. “As someone who grew up watching Denise compete, she was always the person I wanted to be our monthly columnist.”
With the magazine solely set on women’s sports, it is bound to leap onto the forefront that is pushing female athletics into the mainstream.
The Women’s Sports Trust was recently formed, providing scholarships to those young athletes hoping to emulate the success of last year’s Olympians.
Tanni Grey-Thompson, the multi-gold medal-winning Paraylmpian has been a driving force too for women in sport through becoming a Member of Parliament and strongly articulating her views.
The WST and others like Grey-Thompson are rallying for more media coverage of women’s sport, and the magazine plans to be a part of that, hopefully becoming the driving force.
World Championship gold medal-winning Christine Ohuruogu featured on the front page of the demo edition of the magazine that was launched at the start of August received rave reviews on the magazine’s Twitter page.
Young England star Toni Duggan also appears in the sample issue, and with the WSL taking off this year, it looks like women’s football will be a big target for the magazine.
Of course the magazine will look to cover as many sports as possible—from the mainstream of football, tennis and athletics, to the sports such as rugby, swimming and others that are not always as widely covered.
With the magazine launch just weeks away and Denise Lewis onboard, the monthly magazine will look to set off with a bang and immerse readers into the exciting world of women in sport.
You can follow updates of the magazine launch on their Twitter page @Wismagazine.