The launch of JB&C’s new ‘Brush on Block’ has highlighted the growing trend in cosmetics that contain UVA sun protection, allowing the user to be stylish yet sun safe at the same time. ‘Brush on Block’ is mineral based and contains SPF 30, which is higher than the SPF 15 found in many general cosmetics. ‘Brush on Block’ prides itself on its staying power; it may be applied on top of make up and topped up with powder, increasing its resistance to wearing off, and stays on the skin giving it an all day matte effect.
The combination of cosmetics with UV protection may be ideal because it encourages a cosmetic female audience to be safe and beautiful at the same time. Susan Posnick, the creator of ‘Brush on Block’ has experienced her own personal challenges with skin cancer in the 1990’s, so is personally aware of the importance of sun protection. Jonson’s tinted moisturiser has been hugely popular since its release as it allows the gradual build-up of a tan whilst moisturising the skin; certainly in the current forecast it may be necessary to bring sunlight in a bottle.
The protection for the possibility of skin cancer is important, and needs to be applied to all cosmetics. It is recommended that a decent sunscreen that includes moisturiser needs to read ‘broad spectrum’ on the label, and be a SPF of at least fifteen. Eye creams may be found to contain SPF, and the necessity of this needs to be seen as the eyes are a delicate part of the body prone to sun affectation. Moreover, there are many lip balms available that contain SPF, however it may be important to use a plain lip balm when seeking sun protection, as glossy lip balms may attract more sun.
Although cosmetic protection is a simple way to apply sunscreen that also allows for the enhancement of image, it may be noted that this is merely a stepping stone in the protection for UV rays and the solution to sun effects.
The use of sunscreen alone may be essential, and in 2010 a survey found that only 58% of adults apply sunscreen in hot climates as regularly as they may be able to. Perhaps this use of sunscreen in cosmetics aims to reach out to a wider female audience in particular, and encourage the use of sunscreen and style in one.
Susan Posnick strives for ‘Brush on Block’ to become part of a daily routine when in the sun. She says ‘It is quick, convenient, and [far from affects] your eyes or [makes] your skin feel greasy.
What other sunscreens are helpful to protect UV rays and solutions to sun effects?