Men’s fashion has achieved much deserved attention and significance in the all too female oriented world that is the fashion industry.
As the desire to embrace and elevate menswear grows so has the opportunities for this important sector of the industry.
Stemming from the success of Men’s day at Fashion Week, the British Fashion Council is expanding the reach of menswear with its third season of London Collections: Men’s spring/summer 2014 which kicks off June 16th to the 18th .
LC: M will showcase collections from over 60 designers during the three day event which will highlight Britain’s young, emerging artists as well as its revered staples in menswear design.
Newgen Men sponsored by Topman and Man a joint collaboration between Topman and Far East will showcase up and coming designers displaying innovative designs that should not be missed by the fashion industry.
Iconic British brands Gieves&Hawkes and Hardy Amies of Savile Row will also present their collections, and will represent the English’s legacy in the cultivation of stylish men and the importance of dressing smart.
Apart from the lineup of British designers, LC: M takes things a step further and introduces international names to the roster with rag & bone, Tom Ford and Gucci showcasing their collections.
This season the biannual event gains essential credibility as a vital pit stop in the menswear calendar with Burberry unveiling its SS14 collection with a runway show on the last day of LC: M.
The renowned British brand’s move to London emphasizes the acknowledgment of the city’s growing fame as one of the top contenders for the coveted title of fashion capital of menswear.
This year, LC: M will take place in three locations to accommodate the large number of designers presenting. In addition to the Hospital Club and the Old Sorting Office, the Victoria House will be the third venue for the LC: M.
Additional events will take place during LC: M to celebrate the history of menswear in Britain.
Mayor Boris Johnson hosts a celebration of LC: M and the history of menswear in Britain, a drinks reception will be held by Duchamp, and a party hosted by Jimmy Choo and Esquire along with a slew of other not to be missed events will take place over the three day event.
To check out the current schedule and to stay on top of developing events visit www.londoncollections.co.uk/men.