Following the success of Australian men’s health foundation, Movember, another new campaign named Bet4Balls has been developed to help raise funds and increase research into prostate cancer.
Since 2004 through the marketing revolution of Movember awareness of men’s health issues has been on the rise, prostate cancer is the most common cancer for men in the UK and more campaigns are being set up to help the cause.
The prostate is a gland making up part of the male reproductive system, located below the bladder and marginally in front of the bowel with it’s primary function to produce fluid that protects and enriches sperm.
Prostate cancer occurs when some of the cells reproduce far more rapidly than in a normal prostate, causing a tumour. If left untreated these cells can eventually break out of the prostate and move to other parts of the body, producing secondary tumours, particularly the bones and lymph nodes in a process called metastasis.
The success rate is particularly high when diagnosis is performed at the earliest stage so regular checks are recommended especially with men over the age of 30.
To help prevent the prostate cancer there is evidence to suggest a healthy diet of low fat foods and high vitamins through fruit can help.
A low fat diet excluding meats, nuts, oils and dairy products, such as milk and cheese is recommended. Try to consume your recommend allowance of fat through the intake of plant based sources instead of animals. A prime example to change your eating habits is cooking with olive oil rather than butter.
Fruit and vegetables are full of vitamins and nutrients that are thought to reduce developments in prostate cancer. Aim to add a fruit or vegetable to a meal or as healthy snack and eating a variety can be simple acclimatising to the season. Winter offers plenty of grapefruits, kiwis and oranges to enjoy a hearty, colourful plate.
Adding soy to your diet such as tofu, soy beans can be beneficial due to the nutrient, isoflavone, which increases hormone metabolism, biological activity and protein synthesis. Other sources of isoflavones include kidney beans, chickpeas, lentils and peanuts.
Fish such as salmon, sardines, tuna and trout are rich in an essential fatty acid called omega-3 is also advised. Omega-3 also aids artery health by helping to reduce plaque buildup and blood clots and can improve joint health by reducing tenderness and stiffness associated with arthritis.
Studies of men who drink green tea or take a similar extract through supplements have found a reduced possibility of forming prostate cancer, so if you like tea, consider going green. The herbal remedy can lower cholesterol and blood pressure, enhance skincare, aid weight loss and prevent prostate cancer, truly deserving a slot in the builders daily tea breaks.
Other food and drink including wine for its antioxidant profile and garlic are also reported as beneficial to the cause.
The combination to bring one of the mens favourite weekend hobbies with funding to help increase the 81.4% survival rate in prostate cancer patients is an honorable concept and could spark the development of other companies linking to charities and supporting important research.
The Bet4Balls social enterprise will work with seven world renowned bookmakers including Betfred, William Hill and Betfair to offer a unique opportunity and mark the first online betting website in the UK to offer the opportunity of combining sports betting with donations.
One of four initial founders, Daniel Sanderson, said: “We admire what Movember achieved in successfully bringing millions of men together to fight for a single cause and help raise money for a fantastic charity. We want to replicate that same success to raise awareness of prostate cancer in the UK as well as providing valuable funds to help with new methods of detection and treatment.”
How would you help promote awareness of men’s health issues ?