Towards the end of next month, the wonderfully talented Juliana Richer Daily releases her debut album, ‘Slow Love’. With nearly 2,000 followers on Twitter, 10,000 likes on Facebook, and several million combined views on YouTube, it should suffice to say that the prospect of this record has plenty of people biting their lips in anticipation. From bedroom recordings of acoustic covers, to this first step into the world of professional musicianship, Juliana has steadily built a strong fan base through social media. The internet fame accorded to Juliana, and the channels provided by websites like YouTube, have allowed her to raise the funds necessary to record this album.
Over a year ago, Juliana abandoned a career path paved for her by two degrees from a decent school. She uprooted herself from upstate New York, leaving behind family, friends and a full time job, to pursue her musical ambition in Nashville, Tennessee. Immersion in the creative community she found there has evidently proved to be a catalyst for the creation of this album. There are clearly numerous beneficial aspects for a musician to be in and amongst such a creative atmosphere, as proven by her new record. The tracks featured on the release will mostly be new to fans, and those that are already popular have evolved and been recorded with seamless precision, and have come out sounding crisper than ever.
Having been afforded the opportunity to listen to a pre-release of the album, it certainly lives up to expectations. A complex mixture of elegant ballads, upbeat folk rock and gritty, emotional blues, this record delivers everything fans could have possibly wanted in an album. It encompasses sounds from the acoustic singer-songwriter that early followers will remember, to much broader, full band listening, whilst still retaining the essence of Juliana’s inspired song writing style.
The creation of this record highlights the importance of social media for the upcoming artists of today. The recording and production of ‘Slow Love’ was funded largely by an Indiegogo campaign launched last year. It is a testament to the dedication of Juliana’s fans that they managed to raised $25,000 (or about £15,000) in just three weeks. It may also provide hope for any other serious, aspiring musicians to know that the internet and websites like YouTube and Indiegogo can provide a launching pad for a potential musical career.
The first single from ‘Slow Love’ was released a few days ago, on the 4th of February, and is available for download via bandcamp. The track, ‘Walkin’’, builds slowly from ethereal guitar sounds to glorious vocal harmonies, with soulful lyrics, and manages to capture the spirit of the album’s vibe.
Whilst some people believe that YouTube may under-represent the unheard talents who crave a greater audience for their creations, Juliana and ‘Slow Love’ are proof that there is merit to the platform. Once this album makes its way to the general public, there will undoubtedly be demand for a follow-up, and any other musical exploit that Juliana has to offer. If you are interested in learning more about the album, or the artist herself, you can find information about her music here, or on her Facebook page.
Social media, like YouTube, certainly provide a viable way for aspiring musicians to have their voices heard. Who else could potentially use this type of platform to reach a wider audience?