Tucked away in the heart of Soho, 19 Greek Street proves to be a captivating nucleus of international contemporary design, esteeming ideals of skilled craftsmanship, sustainability and flawless design aesthetics.
Founded by Designer and Creative Director Marc Péridis, the stunning six-floor Victorian townhouse accommodates an inspiringly eclectic fusion of contrasting and stimulating design collections. Boasting a huge variety of collections, from the much acclaimed contemporary Brazilian designers ESPASSO to the ‘up-cycling’ focus of the Australian design collective, each room within 19 Greek Street presents a host of innovation, creativity and an array of widely varying approaches to impressive furniture design.
Péridis says of his decision to set up 19 Greek Street: “I am one of those people who plays with design like a child plays with his toys – with amazement and bewilderment, seeing an infinite potential in everything I find. This is design. So, for me, the idea was simple. I found a building that was looking for stories to tell, and I found stories that were dying to be told.”
But beyond the handsome design shapes and beautifully crafted aesthetics 19 Greek Street, most importantly perhaps, honours and promotes socially responsible design and exhibits clear advantages of up-cycling materials within the design sphere.
A number of exhibitions, including Reicreare: Life After Catwalk and Nina Tolstrup’s Re-Imagined collection in collaboration with Marc by Marc Jacobs, prove that socially responsible business approach does not mean sacrificing innovation, superior design aesthetics or creative brilliance.
Nina Tolstrup stated “There are always discarded materials and objects to be found around, and with a little resourcefulness there’s a lot of potential in exploring and finding the beauty in the unloved. It is most exciting to be working with fashion brand Marc by Marc Jacobs, and exploring the potential of extending the life and value of waste material.”
Born out of a deep understanding of the importance of resourcefulness, and social and environmental awareness, Nina Tolstrup’s collection exhibits her phenomenal ability to generate beautiful and artistic design objects from recycling and re-using existing pieces and resources.
Following its launch in April 2013, the full Re-Imagined collection has become part of the 19 Greek Street gallery’s permanent collection.
June 2013 has seen award-winning Dutch designer Dirk Van Der Kooij join Nina Tolstrup in the group of permanent designers represented by 19 Greek Street.
Dirk Van Der Kooij’s collection of furniture and design objects continues to explore the respectable key focus of the gallery: the fusion of aesthetic excellence and socially responsible design.
Previously unseen in the UK, Dirk Van Der Kooij’s products are made using a revolutionary 3D printing technique. Furoc, a uniquely re-adapted industrial machine able to three dimensionally print furniture and design objects recycled plastic components of discarded refrigerators, is employed by the artist. The innovative, cost-effective and eco-friendly process of production has the capacity to produce a chair in a variety of colours and designs in just 3 hours, and print over 4,000 chairs a year.
With a range of innovative and creative talents exhibiting within the handsome gallery space, 19 Greek Street proves that a business focus on sustainability and social responsibility can generate a wide-ranging pioneering and original field for unique and distinctive design potential.
If you wish to find out more about 19 Greek Street or any of the exhibitions mentioned in this article please visit: http://www.19greekstreet.com/