A marathon of achievements

By | Business
Ana working on her new business. Credit@Ana Penalver

Ana Penalver started her journey in life in Madrid, Spain. Since she was a young girl, she had ambitious dreams and set goals for herself stretching to the limit of her imagination. From graduating from a top European business school to working in management with multinational companies all over the world, Ana has managed to reach her targets one by one and has now embarked upon a new project of supporting, via her coaching services, other ambitious individuals attain their full potential.

the Jupital had the opportunity to talk to Ana about her earlier career in the corporate world, her achievements and drive to start a coaching business – “Relax to Achieve” – aiming to help passionate individuals discover their dreams and turn them into reality by empowering them with self-confidence and offering them productive tools to fulfill their objectives.

the Jupital: How did you come up with the idea to start a business?

Ana in London. Credit@Ana Penalver

Ana Penalver: After working for 12 years in marketing for large-scale multinationals, I felt the need to step forward to the next level of my personal and professional attainment. After some soul-searching, I realised my vision of a harmonious future involves working towards making the world a better place where people are more content with their lives. In order to achieve this dream, I decided to become a coach in order to share my experience and skills with others aiming to reach their goals. Like a vast canvas ready to be painted over, given the right tools, each person’s life has the potential to become a masterpiece.

the Jupital: How might you describe your coaching method?

Ana Penalver: I listen to my clients profoundly and ask targeted questions to help them connect to their inner selves and unveil their passions and dreams. It is about lifting an imaginary, sometimes physical too, mirror in front of my clients enabling them to see who they truly are and what makes them happy. Quite often the answers seem to be right in front of us, if we open our eyes to see them. Sometimes all we need is to stretch the boundaries of our comfort zone and use a different approach to things.

the Jupital: Who is your target market?

Ana Penalver: My target are individuals ready to take their personal and professional life to the next level, people who want more from life than they already have, people with high standards and willing to commit to change. So far, I have worked with clients from all over the world, including the USA, New Zealand, Argentina, and numerous European countries.

Ana competing in the 2016 Wisconsin Ironman. Credit@Ana Penalver

the Jupital: What’s the story behind the name “Relax to Achieve”?

Ana Penalver: In 2016, I trained for one of the most physically challenging races in the world – the Ironman®* triathlon in Wisconsin, USA (2.4-mile swim, 112-mile bike, 26-mile run). Two days before the race, I met with my running instructor Jason. When asking Jason how to motivate myself at the point where the race becomes challenging, he told me: “Relax! Relax your shoulders, your arms, deepen your breath, become more aware of your body, your environment, and keep enjoying it!” Every time when I needed extra motivation during the race, my mind automatically switched to “relax-mode”. I finished in the top 10% of my age group and with a smile on my face. By coming 16th out of 162 women of my age group, I had overachieved my expectations by relaxing and staying focused.

the Jupital: What are you aspiring to achieve this year on the professional front?

Ana: My aim for this year is to perfect my skills and to grow the business. I plan to reach out to those professionals who, after 5, 10 or 20 years working in a domain, feel the need for a change. I am also planning to help people develop their soft skills, including relationships and team-work, achieve excellence at work, and to be able to inspire as many people as I can.

For further information please visit www.relaxtoachieve.com

How may a relaxed mind enable higher achievements?


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