Over Christmas, the movement More United may have run a successful crowdfunding campaign in an effort to raise funds for their political aims throughout and beyond 2017. Achieving over double their initial goal, the Crowdfunder page raised £274,164, which it aims to distribute across the foundation and accomplish political change and evolution across 2017 and the years to come.
With the aid of their eight thousand, seven hundred and sixty-one backers and an intelligent use of social media and public engagement, More United succeeded in more than raising the required funds – they also may have built the largest political crowdfunding project to have ever been based in the UK. Surprisingly, however, the movement was first initiated in the summer of 2016, reaching 60,000 supporters who have since supported and encouraged the team ever since.
The aims of the movement may be powerful in their simplicity; More United aims to influence the political sphere with the power of the people, enabling supporters to vote for candidates and MPs who truly represent their values to receive support for their campaigns. The values which the organisation cites as central for potential candidates are tolerance, democracy, environment, opportunity and openness, leaning towards the creation of a diverse and thriving future for current and future generations. Perhaps the most thought-provoking element of the campaign is their ability to see past boundaries such as party, class and race, as they aim to base the candidates which they back purely on their policy and the votes of the crowdfunding community. This potentially enables a younger demographic to have a voice which they feel may be confident and comfortable sharing whilst providing a community which may discuss and communicate in the hopes of evolving the political world for the better.
Another aim which the movement intends to enact is the shift away from political extremism and divisive campaigning, focusing instead on creating the opportunity for a constructive and productive society and operating within a realm of democracy which is truly run by the individuals within it. This may mean the campaign is gearing towards creating a society where tolerance and acceptance are the primary desires, as well as a place which may globally inspire change and progression. Whilst there may be challenges facing the organisation in terms of their expansive and optimistic ambitions, they aim to combat hurdles with their simple, concise three step plan; to raise money, vote for candidates and attempt to get them elected with the aid of company funds and the support of their thriving following. Thus far, the voting is to be completed by “original members” – those who have contributed in any way to the growth and development of the More United cause.
In terms of allocating funds, the organisation has conducted it so donations under £1,000 go entirely to the first campaign sessions, providing public outreach resources such as leaflets and posters to the campaigns of chosen MPs and candidates. Any donations over £1,000 consequently contribute towards the operation and set up of more united, enabling the growth and maintenance of the movement as time continues. As many political acts, such as Brexit, may be coming into fruition over the coming months and years, movements such as this may be of critical importance for young generations, who may be endeavoring to make their voices heard and ensure the future allows for prosperity for all. With More United’s aims being funded to such an extent, perhaps the new year brings new opportunities for politics in the UK.
How may movements such as this grow the prospects of modern societies?