There seems to have been a remarkable boost in the camping and caravan industry since the recession of 2008, an increase seemingly attributed to the ‘family togetherness’ spirit of the outdoor holiday.
Skills Active and Caravan Industry Trading (CITO) have established a course equivalent to the first two years of an honours degree, targeted at motivational managers and owners of caravan/camping parks, in which they may learn essential skills for a career in the caravanning trade. This course may be seen as a step towards professionalizing the caravan industry, an industry that already boasts over 90,000 employees.
CITO aim to give people qualifications in tourism park management. CITO also offers courses in all aspects of the rapidly expanding caravan trade, from the general maintenance of the parks to servicing the caravans, even working in sales on the site. The course is currently running in Dorset at Kingston Maurward College, and looks towards professionalising the trade as a whole.
Since the recession, there has been a boom in popularity for the caravanning and camping trade across England. The reduced carbon footprint holiday offers activities for the family, such as golfing, biking and walking. Barbara Follet says ‘caravanning is a perfect reflection of the British psyche. ” You can go at your own pace, shop where you want to and do things your way’. It is the relaxing tone of these affordable getaways that seems to appeal to families, the younger generation (for who activities are generally provided), or the retired middle-aged couple. The Caravanning and Camping Club has seen a 50% member increase since 2008, and it appears as if the success of the ‘staycation’ only looks set to continue.
By professionalising the industry, this may creates the opportunity for more jobs and a wider audience of customers that may undergo the British experience of caravanning and camping, which seems to only have a productive effect on the caravanning and camping trade.
What other sort of holiday accommodation is growing in the UK?