In love with the hourglass silhouette

By | Business
Models displaying corsets by Deborah Brand

“Always believe in yourself and stay humble – that’s my mantra for success and that is what I would advise women who want to get into business or want to become an independent entrepreneur,” says the highly acclaimed London-based fashion designer, Deborah Brand.

The desire to reduce the waist and enhance the body’s natural curves is every woman’s dream, and making this dream come true for thousands of women is what Deborah excels at. Starting her journey by designing under the cult 90’s label Sub Couture, Deborah’s first corset dress was commissioned exclusively by the famous department store Harrods, and was sold out within weeks of hitting the shop floor. Encouraged by the response, Deborah went solo, moved to New York and launched Deborah Brand Couture.

Sharing her incredible journey with The Positive, Deborah says, “I’ve been a designer all my life. I started by designing the classic collection and three years later, I designed the classic corset. I kept designing and re-designing corsets until I produced my first ‘perfect corset’ with 41 exclusively designed bones with 8-12 panels.”

Model Karen in one of Deborah Brand's elegant corsets

Deborah Brand’s elegant corsets

Soon, her corsets were in demand everywhere – she sold to most major accounts in the UK and to over 100 accounts worldwide. Why corsetry? The Positive asked. “I have always been inspired by the shape of a woman’s body, basically the hourglass silhouette – so when it came to designing the perfect collection, it became apparent to me that it had to be a corset,” Deborah explains, adding, “It epitomises everything I work for, and everything that I consider to be beautiful about making a dress. For me it starts with structuring a corset. They are the most beautiful thing and have come a long way from being just an undercloth to a fashion must have.”

The best thing about Deborah’s corsets are the simple and unusual lines that make them a perfect fit for all body types. Her designs have adorned the most glamorous celebrities

Model Karen wearing one of Deborah Brand's designs

Model Karen wearing one of Deborah Brand’s designs

such as Naomi Campbell, Demi Moore, Kylie Minogue and more. Available in four different styles – Mila, Rosie, Georgia and Freja – her corsets are precision made, with every possible attention to detail, and are lined with butter silk duchess satin and soft precise padding to accentuate your hips and bust against your waist.

Apart from that, there are innumerable benefits of wearing corsets. They help to stabilise the body, prevent injury, heal past injuries, change body morphology and more. Since wearing a corset aids in correcting your back posture, corsets help minimise back issues.

As a fashion statement and even as a tool to reduce weight and waist, the demand for corsets is at an all-time high. EBay recently reported a 185% rise in the number of corsets being sold over the last three months. “Corsets make women look and feel beautiful and by wearing them they can achieve the desired vintage silhouette. Our corsets have been developed over 25 years and now have 41 bones in the construction that are exclusive to Deborah Brand. They reduce a woman’s waist by an average of 5 inches and prolonged wearing of a Deborah Brand Sinch Corset will permanently reduce the waist measurement,” shares Deborah.

What’s more, wearing corsets has even been related to mental and emotional benefits, as they help the wearer boost their confidence and create a strong mentality through proper posture.

Deborah' corset bring an elegant feel to the fashion industry

Deborah’s corset brings an elegant feel to the fashion industry

With the love and fascination of corsets continuing to rise, Deborah now works exclusively with her clients to offer them a highly personalised and luxurious experience. What about her future plans? “Apart from corsets I do wedding dresses, and in the future I will get into dress designing with corsets in them, but for now, I’m just really enjoying the art of corsetry. Being able to make people look fantastic is incredibly satisfying,” beams Deborah.

Deborah Brand will be showcasing her luxury corsets at the fashion show Vintage Wonderland this Saturday 22nd February at 7pm. For more details please go to the website

For more on Deborah Brand, check out:

Apart from corsets, which other fashion trend from the Victorian era do you think is still in vogue today?


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