Lightning strikes, stars collide and the clock starts ticking – one has 24 hours until the end of the world, what might happen? Throw caution to the wind, shop, party and frolic? Or spend final hours diligently sorting out finances and affairs?
UK singer/songwriter, Rhys Williams poses this precise question to all in his latest single ‘Lighting’, which is taken from his forthcoming album ‘We Are Climbing Angel Mountain’ out 3rd March. Born in Wales and based in London, Rhys Williams has sung in the Royal Albert Hall, recorded at Abbey Road, and even once played the flute for Morrissey. He contributed a one-minute flute solo to the multi-platinum You Are The Quarry album, which was variously described as ‘striking’ by Radio 4, ‘delightful’ by Q Magazine.
Now his latest single. ‘Lightning’, aims to offer a slice of candid pop which depicts the end of the world, imagining what might happen in the final hours. Aiming to offer vibrancy, honesty and overall catchiness, ‘Lightning’ aims to take on a melodic journey of our final hours on Earth.
the Jupital were keen to find out more:
the Jupital: Where did the inspiration to write ‘Lightning’ come from?
Rhys Williams: “As always with me, the inspiration came from the music. I wrote the chorus lyrics first – a surreal mishmash of people from all walks of life partying together in the streets. However then I started wondering why they’d all be doing this, and ‘Lightning’ ended up being a metaphor for an end of days event.”
the Jupital: It’s a challenging subject to produce in a song, how did you go about fitting it into 3 minutes?
Rhys Williams: “I’m a firm believer in the idea the only stuff which comes out of you creatively is the stuff you put in. I’ve read a lot, watched a lot of TV and films; listened to a ton of music. It gets mixed up in my imagination and then comes out in new combinations. So all the stuff in the song is trawled from my subconscious rather than proper research.”
“Placing it all into 3 minutes was CHALLENGING. There are so many words in this song. Rarely any appear twice. I have to re-learn them almost every time I do a gig. Part of me wishes I was the sort of writer who might repeat lines over and over again, unfortunately this is far from me!”
the Jupital: Your video show snapshots of people from different walks of life, do people respond the same at the end of the world – far from what social situations are?
Rhys Williams: “I think everyone might find their own path. However part of the idea of the song – and the video – is we’d eventually come together to make it a shared experience. The video is about people coming together to find meaning – without there being a substantial moment enough to influence them.”
the Jupital: The big question, having 1 day left before the world ends – what might Rhys Williams do?
Rhys Williams: “Rhys Williams might stick to his principles and refuses to talk about himself in the third person, even in the face of imminent Armageddon. More seriously, I [might] devote every single second of that time to my family. And if there was even a 0.0001% chance of saving them, I [may] find a way to do it.”
For more information visit: www.rhyswilliamsmusic.com
Album launch gig: Wednesday 1st March: The Crowndale, Camden 7:00pm: http://www.wegottickets.com/event/385772