London Fashion Week has joined forces with shoe designer Nicholas Kirkwood, to design the graphics for the Spring/Summer 2014 season. As the winner of the BFC/Vogue Designer Fashion Fund, Kirkwood will imprint his signature chevron prints and proclivity for geometric patterns into the visual designs used by LFW.
Graduating from Central Saint Martins, the German-born designer began working with Philip Treacy in 1999 where he was inspired to introduce innovative designs to the footwear sphere of the fashion world. From there he gained a foothold in the industry, refining his skills in shoe design and launching his eponymous shoe collection in 2005. His architectural structures and inventive material use landed him a coveted spotlight for transforming footwear into statement-making pieces.
“It’s a great privilege to be able to team up with the BFC on this exciting project and apply my interpretation to the London Fashion Week campaign,” Kirkwood said. “I’ve taken elements of my work and designed a pattern that I feel reflects the bold nature and energy of London Fashion Week.”
In addition to his bespoke designs being featured as the brand of London Fashion Week SS14, the central courtyard of Somerset House will be the backdrop for Kirkwood’s interactive design incorporating features that add to the experience of Fashion Week.
Now in its third year of taking on designers to establish the design of the London Fashion Week campaign, Kirkwood is following in the footsteps of Manolo Blahnik and Jonathan Saunders before him. The designers chosen for this honour produce a canvas to aptly capture the essence of LFW as a breeding ground for imagination and talent. With these collaborations, London continues to assert its commitment to nurturing creativity and young talent as well as maintaining its hold as a fierce contender for the title of fashion capital of the world.
“It’s wonderful to be able to collaborate with designers on the London Fashion Week creative,” Caroline Rush, CEO of the British Fashion Council said. “It brings a personal element and a new, exciting dimension to each season. Nicholas’s creative vision: a bold palette, sharp graphic lines and his signature chevron pattern, have real impact.”
Nicholas Kirkwood shoes are available at his flagship London store at 5 Mount Street, London, W1K 3NE. London Fashion Week runs from September 13th to 16th at Somerset House. For schedules and designer line-ups, check out: www.britishfashioncouncil.co.uk.