For three nights only, from 16th – 18th of August, Sarah McGuinness aims to transport the creative energy and spark of Soho, up to the vibrant buzz of the Edinburgh Festival. Sarah aims to be scooping the spirit of Soho famous private members club, Blacks, to create her ‘Back To Backs’ broadcast especially for Edinburgh. Whilst many famous names such as Stephen Fry and Joanna Lumley have all campaigned to ‘Save Soho’ http://savesoho.com, Sarah McGuinness, aims to prove Soho may be a transient state of mind – creativity which may leave forever a healthy legacy, following the inspiration to Edinburgh and find Soho!
For decades, the vibrance of Soho seemed to have nurtured London’s most energetic film and music industry; a stomping ground well known to film maker, Sarah McGuinness. However, over the past few years, the gentrification of Soho may have seen the gradual demise of this innovative heartland. Now, as the film industry slowly closes its doors to make way for residential properties, Emmy nominated director and producer, Sarah McGuinness, seems keen for people to understand the spirt of Soho continues to live. Instead, she aims to pack Soho into a suitcase and transport it up to the Edinburgh Fringe.
“Soho is a state of mind,” comments Sarah, “for years, many have campaigned to save this creative melting pot of creativity, yet I’ve realised Soho is a product of the people which buzz within it. I want to bring London along with me! Soho is with us if we have the inspiration to hold it’s hand keep it close. Edinburgh – London is coming!”
As well as her 3-night ‘Back To Blacks’ stint in Edinburgh, Sarah has also written the ultimate love song to Soho; the place she calls ‘home’. Pulling in the soulful expertise of Daptone boss, Gabriel Roth a.k.a Bosco Mann (Amy Winehouse), McGuinness releases ‘Don’t Let Our Love Go’on 24th of August, with the intention of making an indelible Louboutin-stilletoed mark on her much-loved movie stomping ground.
The song aims to epitomises the heart and soul of the Soho which may have once been….bubbling, determined and creative charisma. Sarah fans may also know there’s a poignant hard-hitting cinematic quality piece of art to accompany her vocal executions – ‘Don’t Let Our Love Go’is never an exception. Shot in Soho, the video is a time-travel experience through the aged-veins of this once ‘pounding’ heart of London. Playing the part of ‘Soho Energy’, Sarah seductively struts through Soho waving her electric musical energy, which works to connect everyone she encounters. The video aims to traverses the ages of the ever-diminishing Soho, from the 17thCentury rake, the 1980’s romantic and the Warhol 60s and Velvet Underground, right through to the present day…..every era plays a part within this visual masterpiece. A seasoned film director, Sarah wanted ‘Don’t Let Our Love Go’to be a tip of the hat to Soho which connected her to her creative passion; a place where people could once find their tribe and defy convention.
Back to Blacks every evening from 16 – 18 August. Join the party at 4.30pm GMT at : https://www.facebook.com/sarahmcguinnessmusic/