The usage of apps might be a promising development of the world economy, with vast profits being made from the creativity of developers. With apps being so ubiquitous, the long term usage trend may distinguish this era.
Apps are applications or programs similar to those run on a computer and a recent prominent trend for mobiles and tablets. They were first seen around 2008 in mobile operating systems and seemed to become popular with many pre-installed on iPhones and android operated smartphones. The use of apps and even the word “app” became an integral part of the modern world. This was epitomised in 2012, an important year for the software as usage grew by 35%, from 94 minutes a day on average in 2011 to 127 minutes a day in 2012, typical users spend 1.2 hours a day playing games — the largest market for apps. The increase in the use of these apps suggest a revolutionary cultural change may have commenced and in the purpose of the technology.
The success of the app industry has been highlighted by the $1.1bn spent on apps over the Christmas and New Year period 2015-2016. With many predicting the waning of the usage of apps in the previous year the evidence has repudiated some analysts with this belief and possibly given convincing signs of how apps may be becoming a primary product for innumerable individuals. In particular, the success of gaming apps has been obvious with almost all of the top grossing apps being games.
The influence apps are having on the nature of work and the economy may be revolutionary. Partially helping to create an in demand economy which is changing the existing working structure; allowing individuals to be flexible and also bringing a change in the frequency of traditional working relationships. This may bring many benefits to individuals, many in the UK are now becoming freelance workers with as many as 40% now living this way although traditional job security might be declining. The Handy app has played a significant role influencing this change especially as at present, many people have a personal computer at hand, in the form of an iPhone or android. These companies may primarily offer services, yet the potential for niche businesses joining this practice is promising.
For existing businesses, a progression in the development of enterprise apps may have contributed to a more efficient way of doing business. Supporting organisations to solve challenges and designed to interface or integrate with other applications, this software represents an effective and convenient means to achieve this. Apps supporting the marketing and ad serving aspects of a company have become very popular and developers have prospered as a result. Over a million apps are available on Google Play Store or the Apple App Store, specifically focusing on the improvement of enterprises.
Within the highly networked economy of today, apps which support communication and messaging have also triumphed. This is shown by the success of WhatsApp where users send texts, photos and videos to other contacts for free. Initially the intention to keep the app advert free may have provided a more satisfying experience for users, with engineers spending time working to fix bugs, adding features and making the service more reliable. This may be inconceivable for most app services, WhatsApp does it remarkably well.
The future of apps may be directed by technologies like Google Glass and fitness tracking which may stimulate new software development. This is where innovation from the developers of hardware may influence the way apps are used and the possibilities which develop may be an outcome of the imagination of software developers. Cloud computing may also influence the mechanics of apps, with users streaming or downloading information over the internet like for example; Spotify.
Research suggests and predicts by 2017 yearly app downloads may generate approximately $268.7 billion, with a higher percentage being complimentary and within-app purchases making up the majority of revenues. This success of apps shows the creative and innovative side of developers, when options and economic slowdown impede the natural advancement of technology.
How may apps evolve and develop further?