Run by Mayfair’s Gazelli Art House, The Window Project is a fascinating scheme which presents a novel and exciting approach to bringing art into the public realm.
Launched in July 2012, The Window Project has seen the gallery’s façade undergo a wide variety of transformations over the past year, with the scheme offering a unique opportunity for artists to utilise the building’s architecture. Most notably, the windows have been used to create intriguing site-specific works of art which project themselves most boldly into the public realm.
In an area infamous for its abundance of fine art and antiques dealers, Gazelli Art House’s refreshing approach to the display and exhibition of art is bold and stimulating, in-keeping with its vibrant program of international contemporary art. Throughout the project, artists and viewers are obligated to contemplate and even reconsider the ways in which art is displayed. This allows the works to break free of the limitations of gallery space, instead occupying a space accessible to both visitors to the gallery and the public at large.
Since its launch in 2012 with the exhibition Bodhi featuring works by Olympia Scarry, Jaume Plensa, Khanlar Gasimov and Shan Hur, the gallery continues to showcase work by a diverse range of international artists. One of the most successful has been The Window Project, which gives the artists an opportunity to expand the exhibition space to include the gallery façade between main shows. As the application to partake in this scheme is open, the range of artists involved with the project vary greatly, including both emerging and established artists.
“The Window Project provides a creative platform to engage with people living and working in the area,” comments Mila Askarova, Founder and Director of Gazelli Art House. “It serves as an independent introduction to the gallery whereby that which is displayed is either an extension of the internal exhibition or a show complimenting the internal one. It gives the gallery further flexibility to work with its exhibition space.”
Holly Stevenson, the most recent artist to have designed and installed a bespoke display, explored the concept of bi-location, of occupying two contrasting spaces simultaneously. Using a mirror placed near the entrance, viewers were able to observe a self-reflection which presented the individual as being seemingly positioned within the closed gallery space.
Stevenson’s project entitled <Open> centred upon the notion of being both open and closed. The symbols < and > are employed alongside other objects to demonstrate the state of transiency which the gallery occupies when the gallery is neither open nor closed. This unites the various aspects of her work in accordance with a coherent theme of contrasting truths.
The Window Project has opened up an entirely novel exhibition space for both emerging and established artists, and continues to house an ongoing flow of creative talents.
To find out more about the project or to submit an application for The Window Project please visit: