Uber is aiming now to attain a London operating licence for its service, with their case having recently commenced, and scheduled to be debated at Westminster Magistrates’ Court throughout the upcoming days. Whilst this may naturally emphasise Uber’s desire to grow and flourish in a multitude of different countries and areas, it may more poignantly highlight their goal of being regarded as a viable and efficient service in the capital. With the service having originally had their licence revoked due to needing improvements in September, they may have been required to innovate. While this may have placed them in challenging circumstances, they seemed to relish their position, utilising it productively to enhance both the service and the company itself. Thus, in adhering to this ideology, the Government may be more willing to renew the licence, due to the company perhaps being regarded as increasingly fit and proper.
The company seems to have innovated before, in their quest to both adhere to public opinion and provide their drivers with an increased standard of living. The most notable example of this may surround their announcement in 2016, whereby their drivers were provided with entitlement to holiday pay, paid rest periods and higher wages. In doing so, they seemed to highlight their desire to offer an efficient service, where their workers may be content and motivated to succeed in their jobs. Plus, in innovating, they may also be proving to the Government how they seem to be becoming an increasingly credible and viable transporting service, with this solely serving to elevate their cause for a London licence.
The Government seems to have recently been striving to overhaul the London transport service, they may be debating whether providing Uber with a licence may impact their transportation. Yet, the opposite effect may ultimately occur, with Uber potentially able to improve it and offer a viable alternative.
Upon Sadiq Khan’s implementation as London Mayor, he seemed to strive to overhaul the travel systems, with a number of fresh features, such as the 24-hour tube service, and the safety announcements on buses, utilised in their quest to elevate the safety of passengers. With security key in any travel service, Uber may be able to showcase their ability to provide this. If people may be more willing to spend money, benefiting the economy, if the options to return home safely increase, the service may play a pivotal role in improving a multitude of areas.
The service seems to already hold a high regard across Britain, with an array of statistics seemingly suggesting the public prefer using the service as opposed to the traditional alternative of black cabs. This seems to be reiterated by the vast growth in usage since 2012 in London, with private services, including Uber, used 120,000 times throughout 2017. In the same period, taxis were used 20,000 times, and when coupled with the petition to get Uber reinstated in the capital after the Government’s original ruling, the service seems widely supported. This may be pivotal in potentially attaining the licence.
Ultimately, whilst implemented in a wide array of countries across the globe, the service seems regarded as one which requires improvements to be utilised consistently by all. In therefore adhering to these suggestions, and using this to their advantage to bring themselves to the forefront of focus, they may have underpinned their desire to make a success of the service, and in turn revolutionise travel in the capital. With TFL consistently utilised by the masses, they may be provided with an opportunity to enter the fray and aid public transport. Considering the debates which seem ongoing, most notably surrounding the new train schedule, this may be an important goal.
How might improving their drivers’ working conditions make sure Uber may be regarded as a viable and credible service?