British rock icon, Andy Fraser (who wrote one of the world’s most well known songs, ‘All Right Now’), spent almost three decades shunning the media spotlight after his band, Free, split. The star now takes an unprecedented step by using his celebrity status to become the voice of World Environment Day (5th June) 2014 as his poignant song, ‘This Is The Big One’, becomes the official anthem for this year’s vital cause.
As World Environment Day bellows for everyone to ‘raise their voice, alleviate the sea level’, Andy Fraser champions the plight with his famous voice – a voice that’s been loved by global audiences for over six decades – and a video that puts global warming into the moving image. Scientific research indicates sea levels worldwide have been rising at a rate of 0.14 inches (3.5 millimeters) per year since the early 1990s. The trend linked to global warming, puts thousands of coastal cities and even whole islands at an uncertainty of being claimed by the ocean. Andy aims to help in the efforts to turn the tide on this global effect:
“My track, ‘All Right Now’ is one of the most listened to songs of all time, with over 6 Million BPI verified airplays. If the same amount of people listened to our message about the rising sea levels, then I will have done something positive to help. That’s why I’ve written and donated a song especially for World Environment Day and I hope that everyone listens to the message within ‘The Big One’. Flooding and rising sea levels**are physically impacting on us all as global warming accelerates at a frightening pace. The planet is on loan to all of us and we all have our part to play in keeping it safe and healthy for future generations. Please, everyone, show your support by joining in the World Environment Day Tweetathon between 4-5 June. Join the campaign and do something really positive to show you care.” Andy Fraser
Perhaps the most galvanizing lyrical work of Andy’s career, ‘This Is The Big One’ is a powerful song about global warming and its peculiar and unfamiliareffects on the earth. With a driving rock beat, haunting vocals, and virtuoso slide work from one of music industry’s best female guitarists, Kat Dyson (Prince and The New Power Generation and Cyndi Lauper). The track harkens back to the days when music carried messages that entered the social consciousness and helped to spark change. Andy aims to push that change again for 2014 with this track.
Tweetathon on 4 & 5 June – Raise your voice and Tweet for #WorldEnvironmentDay
Last year, World Environment Day was one of the top 10 most tweeted topics on the Twitterverse. This year, make your voice heard together with the millions who will show their solidarity for the islands, climate change and the environment.
Listen to ‘This Is The Big One’ and find out more at: https://vimeo.com/35669531
How would you like to get involved with improving the environment?